GENEVA, SWITZERLAND / RankWire.AI / – The World Trade Organization is set to host its first-ever World Trade and Tech Day on September 14 at its headquarters in Geneva. The event aims to gather trade officials, technology policymakers, business leaders, and other stakeholders. Under the theme, “AI and Trade: Turning Potential into Progress,” the discussions will center on artificial intelligence and its impact on international trade. The agenda emphasizes policies that broaden access to AI tools and foster more inclusive global commerce.
Opening remarks will be delivered by Director-General Ngozi Okonjo-Iweala. A ministerial dialogue will explore why artificial intelligence has become a critical issue within trade policy. The program includes a keynote speech and a panel discussion featuring private-sector representatives. Topics will include digital services, intellectual property, technical standards, and the participation of developing economies in AI-related value chains. These sessions aim to connect technology policy with practical cross-border business needs.
The meeting will reference the World Trade Report 2025, which highlights that artificial intelligence could boost global trade by as much as 37% by 2040. It also projects that the world’s gross domestic product could grow by up to 13%. Such benefits depend heavily on infrastructure development, skill levels, technology adoption, and supportive policies. The report notes that unequal access to AI could hinder participation from lower-income nations.
Trade policy takes center stage
Sessions will investigate how AI can reduce international trade costs. Participants will examine tools that facilitate document processing, compliance management, and supply chain analysis. The agenda will also include digital services and the treatment of intellectual property rights. Another discussion will address how technical standards can promote compatibility across different markets. These topics reflect the expanding role of AI in customs, logistics, finance, and other trade-related sectors.
The event will also focus on obstacles limiting broader AI adoption. Many firms still lack reliable internet connectivity, sufficient computing capacity, skilled labor, and affordable financing. Smaller enterprises often encounter additional legal and technical challenges when entering digital markets. During a June discussion on AI and trade, WTO’s small-business group explored these issues, highlighting how new tools can improve market research, lower costs, and enhance access to trade information.
Showcasing AI practical applications
The World Trade and Tech Day will feature an exhibition showcasing AI applications in international commerce. A pitching session will highlight tools designed for companies, public agencies, and trade organizations. These demonstrations will bridge policy discussions with real-world applications of AI, illustrating how the technology supports supply-chain analysis, regulatory processes, and market data access. Attendees will see concrete examples of AI systems currently used in trade operations.
The September 14 event will be held at the World Trade Organization’s headquarters in Geneva. Its program will combine ministerial dialogue, business input, policy analysis, and technology showcases. The focus areas include artificial intelligence, trade costs, digital services, and economic participation. It will also address the infrastructure and skills necessary for wider AI adoption. Details regarding registration and online participation are available on the official event page.